"A company is like a child: you can not love having in mind the outcome you want to reach with him . If you love him unconditionally, doing all the best for him, surely they will reach good results, not necessarily what you had in mind. "Thus begins the meeting with Marta Brioschi, entrepreneur and manager in HR Fandis, a whole Italian (and who wants to continue to be), which specializes in research, design and implementation of technological solutions.
"As an entrepreneur I assume I need to create profit, non-profit company, like a child without food, can neither survive nor grow. But that is not so obvious, and that makes a difference, is how to achieve them profit. We take great care to make things right, giving the best of ourselves and respecting all people, I am certain that this will bring good results and especially in this difficult time to market. "
Marta, after reading some time ago on the 7th floor interview with Beppe Robiati, Business and Spirituality, asked him to invite him as speaker in the series of conferences
Fandis. Then it organized a meeting July 9 open to entrepreneurs, managers and the local community to talk about corporate social RESPONSIBILITY. Of course I'll go and she greets me in the beautiful home of Fandis in Borgo Ticino, with these words, a practical translation of the concept of Corporate Social Responsibility in Beppe speak during the meeting.
Beppe: the classic definition of business still includes as its main goal is profit. It is clear that entrepreneurs are born with this approach use the market so predatory, solely as a channel to make a profit. Until yesterday no one, away from the concept, questioned whether only a small part of humanity itself manages the majority of resources the planet. This made possible the creation of great wealth, but unfortunately only shared by few. Allowed, and still continues to allow, that children were used in the factories, even below the age of 14. And when they break, just like the spare parts were replaced.
M. "For me to talk about ethics in the company who has always conceived only as a monetization tool is very difficult, and it is very difficult even to understand that ethics pays in the long run. On the other hand I can not understand the logic of profit alone: \u200b\u200bas a child in my house I heard from my grandfather, who was an associate of Olivetti, and my father before founding his impresa ha avuto come mentore Mattei, i racconti di questi grandi uomini. È chiaro che per me etica ed impresa sono due parole inscindibili.”
B. Da alcuni anni tuttavia alcuni imprenditori ed economisti, si stanno chiedendo qual è l’influenza dell’impresa nel contesto sociale e nell’ambiente. La definizione si sta trasformando e lo scopo dell’impresa sta diventando molteplice: non è più il solo profitto, ma anche l’attenzione all’ambiente, ai dipendenti, ai clienti, ai fornitori, alla società civile. Insomma le persone hanno le stessa importanza del profitto.
M. “La nostra forza, anche in questo difficile momento, è la qualità delle relazioni e la synergy that we have built with the people we work with. For example, our customers and suppliers: If a customer is having a difficult time and we can not pay, we can support it and in turn rely on the extension that will grant us our supplier. The trust and mutual support that have been created through years of friendly relations are truly a force you can count on.
B. And people have souls. In addition to the body and the intellect (the two parties that most affect business, profit-driven) people have emotions, will and talent. It means that you can not think that people do not bring work to their concerns, fears for the future, their family pain. But creativity, desires and hopes and their way of understanding the world. If the company does not consider the individual as a whole will only frustrated people who can not wait to punch in and go home, leaving the bare minimum in the company of their capabilities.
In a world that is becoming increasingly global, the ability to tune to individual needs should be developed more and more. In our company, especially in northern Italy, the workers come from all parts of the world, the risk of conflicts between different cultures is very high. But we all cultures must be respected and thus, for example, with consultation of all, we organized the multi-ethnic cafeteria, where Hindu women brought their own vegetarian recipes, Muslims have informed us of their rules and so on. And everyone, foreigners and Italians, are a piece of their culture even in the canteen. Or, at the request of some Muslims, we have built a prayer room that, with a small organizational change, enabling them to comply with the precepts of Islam on the prayer.
M. "In this moment of crisis, people are worried and need to know what plans the company for the future, what do you intend to do. The message we are trying to convey is one of hope: we can not control external events, but we can continue, as we have always done, to prepare and, with the help of all, to do our best. The world is facing many difficult years, but we will not fear, because Fandis is preparing for what will come later.. "
B. And above all, no one can live without love and without being loved. Just as everyone needs to feel part of a drive. This is true in private life, but it is equally valid to work.
M. My aim as an entrepreneur, and HR managers is to transform the company from a workplace where divergent interests are opposed, in a community with purpose and a shared value system, where profit is considered a means and not an end, and people feel really involved in a project to identify with.
After the debate many questions, many requests, a lot of hope, sometimes a bit of pessimism that is to ask - but how long will it take to see implemented the principles of Corporate Social Responsibility? -
Beppe: it takes time, patience, courage and above all the commitment of all, as entrepreneurs, managers and as employees. In short, as people.
